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Marketing Case Studies

  • Nicholas Boyce
Chapter

Abstract

This chapter includes three case studies used by the Institute of Marketing in its final Marketing examination paper for the Diploma in Marketing, Marketing III.

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Bibliography

  1. Kenneth Simmonds and David Leighton, Case Problems in Marketing (Nelson, 1973).Google Scholar
  2. Charles Dunn, Case Studies in Marketing (Macmillan, 1971).Google Scholar

Copyright information

© Nicholas Boyce 1975

Authors and Affiliations

  • Nicholas Boyce

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