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Bibliography
Harper W. Boyd Jr and Ralph Westfall Marketing Research: Text and Cases (Irwin, 1964).
David J. Luck, Wales and Taylor, Marketing Research (Prentice-Hall, 1970).
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Patrick J. Robinson, Faris and Wind Industrial Buying and Creative Marketing (Boston, Mass.: Allyn & Bacon Inc., 1971).
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© 1975 Nicholas Boyce
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Boyce, N. (1975). Marketing Research. In: Business Examination Questions Answered. Palgrave, London. https://doi.org/10.1007/978-1-349-01766-9_7
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DOI: https://doi.org/10.1007/978-1-349-01766-9_7
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