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Bibliography
Michael J. Baker, Marketing: An Introductory Text, 2nd ed. (Macmillan Student Editions, 1974).
L. Hardy, Marketing for Profit (Longman, 1971).
Philip Kotler, Marketing Management: Analysis, Planning and Control 2nd ed. (Prentice-Hall, 1972).
Leslie W. Rodger, Marketing in a Competitive Economy (Cassell, 1971).
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© 1975 Nicholas Boyce
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Boyce, N. (1975). Marketing. In: Business Examination Questions Answered. Palgrave, London. https://doi.org/10.1007/978-1-349-01766-9_1
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DOI: https://doi.org/10.1007/978-1-349-01766-9_1
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