The public, as a homogeneous unit, does not exist; and it is a waste of time to look for it or to attempt to cater for its needs. For museums, as for libraries, concerts and airlines, there are many publics, each made up of individuals with roughly similar interests, abilities, backgrounds and temperaments. To meet the precise needs of every member of every group is clearly impossible, and if its task is seen in this way, no museum can possibly succeed. What is more reasonable is to try to identify a very few important reasons for visiting a museum and to do one’s best to make the arrangement of the museum satisfy these reasons.
KeywordsSocial History Museum Visitor National Gallery Historic House Audience Reaction
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