Europe and American Design

  • Reyner Banham


Design — the design of anything from a nut-and-bolt to a New Town for 100,000 people — is an art of the possible just as much as is the art of politics. Moreover, the failure of design in a physical product will become more immediately and painfully apparent than the failure of a policy or an alliance, so the designer’s work must involve as many known factors as possible. Designers therefore tend to work by example and to emulate successes: even when they claim high originality they are usually modest enough to admit that they stand upon the shoulders of other men; even when they aim by design to improve the condition of society, they must be able to point at other societies that have demonstrably benefited by designers’ work.


Chicago School Curtain Wall Modern Movement United States Product American Design 


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Copyright information

© Reyner Banham 1974

Authors and Affiliations

  • Reyner Banham
    • 1
  1. 1.University CollegeLondonUK

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