Training, Supervisory Structure and Communication Networks in a Servicing Industry

Abstract

The development of an entirely new material, the discovery of an additional major source of supply, radical changes in a product or the processes of manufacture can be a prelude to a period of extremely fast expansion. It is true that in many marketing situations the demand from consumers for a new product has to be built up gradually from small beginnings by sales promotion and advertising. It does not appear overnight as a high-volume demand. Apart from such market considerations, another limitation may lie in the minimum length of time needed to increase the supply of the product. Yet there are exceptions to this slower rate of growth. Some industries may be launched almost from scratch into full-scale production and distribution.