Constituency Campaigning

  • David Butler
  • Michael Pinto-Duschinsky


In 1970 there were 1837 candidates. Their varied campaigns do not lend themselves to a simple summary. In this chapter we try to gather factual information from newspapers, post-election surveys, interviews and questionnaires (see pp. xii–xiii) about electioneering methods, the impact of the national leaders and issues at the constituency level.1 We do not have an answer to the question of whether local Conservative organisation was decisive in the 1970 election, but we present some of the evidence on which it would have to be based. For the sake of convenience the material is presented under several subheadings.


Party Worker Labour Party Labour Agent Labour Side Local Party 
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  1. 1.
    The post-election surveys on participation in campaign activities must be treated with caution, as the very large variations in their findings indicate. A summary of the results of the ORC survey appeared in John Whale the Sunday Times, June 28, 1970, while those of Gallup and NOP were in their monthly bulletins for July and August. NOP found 79% who claimed to have watched a party political broadcast.Google Scholar
  2. 1.
    National Executive Committee, Annual Report 1970.Google Scholar
  3. 1.
    See R. T. Holt and J. E. Turner, Political Parties in Action (Collier-Macmillan, 1968), pp. 163–81.Google Scholar

Copyright information

© David Butler and Michael Pinto-Duschinsky 1971

Authors and Affiliations

  • David Butler
    • 1
  • Michael Pinto-Duschinsky
    • 2
  1. 1.Nuffield CollegeOxfordUK
  2. 2.Pembroke CollegeOxfordUK

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