In 1970 a voter who sought to follow the election in the national press would have found himself quite well served with the usual mixture of description, analysis and partisan comment. But the papers did not seem to enjoy the election much. They announced their plans with a show of enthusiasm (almost as if the election were between themselves). They watched the cricket tour controversy as a promising warm-up. They accepted the manifestos as important preliminaries; and braced themselves after the spring Bank Holiday for the big fight.
KeywordsOpinion Poll Party Leader Sunday Time Popular Paper Young Voter
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