Mini Models Ltd: Introducing a New Method of Marketing

  • K. Midgley
  • R. G. Burns
Part of the Business Case Studies book series (BCS)


The guidelines to problem 2 in the Stapleford’s Departmental Store case (pp. 58–61 below) show how accountants can assist management when the latter are taking business decisions. If accountants themselves are going to continue to play a major role in taking such decisions, their interests, skills and training ought to include other aspects of business in addition to the accounting and finance function.


Postal Offer Business Decision Mini Model Short Case Miniature Model 
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© K. Midgley and R. G. Burns 1972

Authors and Affiliations

  • K. Midgley
  • R. G. Burns

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