Abstract
This study is concerned with a business venture into the unknown. Publishing is a notoriously risky business, particularly for the newcomer who is concentrating on one small area of publishing and who is far from enjoying the safeguard of diversification.
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© 1971 K. Midgley and R. G. Burns
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Midgley, K., Burns, R.G. (1971). Starting a Small Business. In: Case Studies in Business Finance and Financial Analysis. Business Case Studies. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-00981-7_1
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DOI: https://doi.org/10.1007/978-1-349-00981-7_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-11624-1
Online ISBN: 978-1-349-00981-7
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