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Abstract

This study is concerned with a business venture into the unknown. Publishing is a notoriously risky business, particularly for the newcomer who is concentrating on one small area of publishing and who is far from enjoying the safeguard of diversification.

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© 1971 K. Midgley and R. G. Burns

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Midgley, K., Burns, R.G. (1971). Starting a Small Business. In: Case Studies in Business Finance and Financial Analysis. Business Case Studies. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-00981-7_1

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