The Alterwater Company: Selling to the U.S.A.

  • Charles Dunn
Part of the Business Case Studies book series (BCS)


A British manufacturer of water softeners has had such a success in the U.S.A. with a new design of a household unit that this has aroused American competitors, who are now putting heavy pressure on the Britisher’s distributors.


List Price Water Softener Household Unit Sales Effort Domestic Appliance 
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Copyright information

© Charles Dunn 1971

Authors and Affiliations

  • Charles Dunn

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