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Dry Cells by the Million

  • Charles Dunn
Part of the Business Case Studies book series (BCS)

Abstract

The newly appointed Marketing Manager is given the task of achieving a fourfold increase in sales over a period of five years.

Keywords

Retail Price Marketing Plan Test Market Advertising Outlay Ambitious Target 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Charles Dunn 1971

Authors and Affiliations

  • Charles Dunn

There are no affiliations available

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