Dry Cells by the Million
Part of the Business Case Studies book series (BCS)
The newly appointed Marketing Manager is given the task of achieving a fourfold increase in sales over a period of five years.
KeywordsRetail Price Marketing Plan Test Market Advertising Outlay Ambitious Target
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© Charles Dunn 1971