Opinion polls reached a new level of political importance in the 1964 parliament. Everyone watching to see when Mr. Wilson would decide to call an election knew that Mr. Wilson was watching the polls. The Conservatives’ eagerness to harry the government plainly rose as they cut into Labour’s poll lead in the summer of 1965; it as obviously ebbed when Labour’s lead shot up again in the autumn. Parliamentary and local government by-elections might tell a somewhat different story but plainly opinion polls did most to shape the political climate.
KeywordsOpinion Poll National Poll Conservative Party Poll Fore Daily Mail
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