The Campaign

  • D. E. Butler
  • Anthony King


The study of elections by pollsters and academics has steadily eaten into the idea that campaigns change votes. The myth that elections are like trials in which the voter listens like a juryman to the evidence and then makes up his mind was, perhaps, always a myth. But general recognition of the fact that most elections are decided long before a parliament is dissolved is relatively recent. It becomes reasonable to ask why, if campaigns do not decide elections, so much energy is put into them by politicians, and why observers think it worth while to chronicle them in detail.


Prime Minister Trade Union Party Leader Press Conference Labour Party 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© D. E. Butler and Anthony King 1966

Authors and Affiliations

  • D. E. Butler
    • 1
  • Anthony King
    • 2
  1. 1.Nuffield CollegeOxfordUK
  2. 2.University of EssexUK

Personalised recommendations