The Outcome

  • D. E. Butler
  • Anthony King


The polls closed at 9 p.m. on March 31st after a calm mild day in which there had been no more than a trace of rain anywhere except in the North of Scotland. At 10.04 p.m. Cheltenham once again won the race to be the first constituency to declare. The 2.9% swing to Labour there indicated that the opinion polls had not been wrong and that a massive Labour victory was in the making. Results from Salford and Wolverhampton soon confirmed the trend. When at 10.51 p.m. it was announced that Labour had gained Exeter any lingering doubt disappeared.


Opinion Poll Labour Party British Politics Conservative Voter Personal Vote 
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Copyright information

© D. E. Butler and Anthony King 1966

Authors and Affiliations

  • D. E. Butler
    • 1
  • Anthony King
    • 2
  1. 1.Nuffield CollegeOxfordUK
  2. 2.University of EssexUK

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