At the national level every general election is different. Leaders change, policies change, styles change. But at the local level every general election is basically the same. For, as no local association can hope to change the underlying allegiance of a significant number of electors, it must concentrate on the task of locating its own supporters and getting them to the polls. Naturally it tends to repeat the rituals followed last time — searching for postal votes, canvassing, distributing literature and window bills, preparing the envelopes for sending out election addresses by free post, advertising, arranging meetings and mapping loudspeaker tours.
KeywordsLabour Party Sunday School Safe Seat Gallup Poll Professional Agent
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- 1.For a very enlightening study of candidates’ attitudes and methods, see Richard Rose and Dennis Kavanagh, ‘Campaigning for Parliament’, New Society, July 28th, 1966.Google Scholar
- H. B. Berrington in ‘The General Election of 1964’ (The Journal of the Royal Statistical Society, Series A, Vol. 128, 1965) argues that the swing should be related to the original share of the vote obtained by the party losing support.Google Scholar