The Campaign in Retrospect

  • D. E. Butler
  • Anthony King


To many politicians as well as to newspaper men the 1966 campaign was a great bore. It was a bore because there was so little doubt about the outcome; it was a bore because there had been an election only seventeen months before and electioneering of a sort had hardly stopped for four years; it was a bore because campaign techniques that were new in 1959 had become, on the third time out, established rituals. It is worth reflecting on how far things had changed since 1955: then there were no institutionalised press conferences setting the tone for reporters; then there was no coverage whatever on radio or television; then the party leaders went round the country on whistle-stop tours, and their speeches as reported in the press constituted the national campaign, apart from the few official party broadcasts.


Prime Minister Election Campaign Party Leader Labour Government Press Conference 
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  1. 1.
    Joseph Trenaman and Denis McQuail, Television and the Political Image, Methuen, 1961.Google Scholar

Copyright information

© D. E. Butler and Anthony King 1966

Authors and Affiliations

  • D. E. Butler
    • 1
  • Anthony King
    • 2
  1. 1.Nuffield CollegeOxfordUK
  2. 2.University of EssexUK

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