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Techniques for Culture Change

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The Image of Africa
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Abstract

Among British enthusiasts for a more active West African policy, the theme of induced culture change was a constant feature. Many civilizations—perhaps most—have overvalued their own way of life and undervalued that of their neighbors. This attitude was one of long standing in the Western tradition, and it increased in force throughout the nineteenth century; but it was accompanied by another, less common belief. Most Europeans thought their own way of life represented values of universal application. Barbarians might therefore acquire “civilization.” Even more, for some Europeans, to carry civilization to the barbarians was not only possible, it was desirable. It might even become a moral duty.1

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Footnotes

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  42. The African Committee on the Gold Coast spent something more than one hundred pounds a year at the larger forts and as little as thirty or forty at the smaller ones. About half the total went to ground rent, the rest being distributed according to need—for keeping paths open to the interior, to important men in the town outside the fort, or in small sums to the headmen of neighboring fishing villages in return for flying the British flag and maintaining a friendly posture. (S. Cock to Lords of the Treasury, 22 September 1820, printed in J. J. Crooks, Records Relating to the Gold Coast Settlements from 1750 to 1874 (Dublin, 1923), p. 128.

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Curtin, P.D. (1964). Techniques for Culture Change. In: The Image of Africa. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-00539-0_11

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  • DOI: https://doi.org/10.1007/978-1-349-00539-0_11

  • Publisher Name: Palgrave Macmillan, London

  • Print ISBN: 978-1-349-00541-3

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