Is Choice Free?

  • Ralph Glasser


Much of present-day commerce is based upon an ancient principle which, once thought to be a fair description of a presumed balance of forces as between buyer and seller, is now no longer so. It has become a latter-day fiction.


Marketing Function Emotional Warmth Sexual Potency Selling Message Caveat Emptor 
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Copyright information

© Ralph Glasser 1967

Authors and Affiliations

  • Ralph Glasser

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