Advertisement

Is Choice Free?

  • Ralph Glasser

Abstract

Much of present-day commerce is based upon an ancient principle which, once thought to be a fair description of a presumed balance of forces as between buyer and seller, is now no longer so. It has become a latter-day fiction.

Keywords

Marketing Function Emotional Warmth Sexual Potency Selling Message Caveat Emptor 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Ralph Glasser 1967

Authors and Affiliations

  • Ralph Glasser

There are no affiliations available

Personalised recommendations