The Persuasion Process

  • Ralph Glasser


Before dealing with what is meant by ‘persuasion’ in the context of marketing and consumer attitude-formation, one must delve a little into the nature of the mental climate in which the forces of persuasion have to work, and how the present climate came into being.


Consumer Attitude Marketing Function Domestic Appliance Selling Message Election Issue 
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Copyright information

© Ralph Glasser 1967

Authors and Affiliations

  • Ralph Glasser

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