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The Persuasion Process

  • Ralph Glasser

Abstract

Before dealing with what is meant by ‘persuasion’ in the context of marketing and consumer attitude-formation, one must delve a little into the nature of the mental climate in which the forces of persuasion have to work, and how the present climate came into being.

Keywords

Consumer Attitude Marketing Function Domestic Appliance Selling Message Election Issue 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Ralph Glasser 1967

Authors and Affiliations

  • Ralph Glasser

There are no affiliations available

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