Abstract
Before dealing with what is meant by ‘persuasion’ in the context of marketing and consumer attitude-formation, one must delve a little into the nature of the mental climate in which the forces of persuasion have to work, and how the present climate came into being.
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© 1967 Ralph Glasser
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Glasser, R. (1967). The Persuasion Process. In: The New High Priesthood. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-00186-6_3
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DOI: https://doi.org/10.1007/978-1-349-00186-6_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-00188-0
Online ISBN: 978-1-349-00186-6
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