Remember the days when everyone bought the soundtrack to a movie? Well, unlike everything else that used to be great in the music industry and has died, soundtracks continue to hold a formidable role in the lives of consumers. In fact, two of the top 10 selling albums last year were soundtracks (IFPI, 2015). Unlike T V, in which we tune in weekly to discover music and the TV shows are our weekly curators of music discovery, when music strategy is executed correctly in movies the soundtrack extends the experience and returns us to that story from which we first heard it. Such is the power of both passion points — story and music.


Film Industry Music Industry Spring Break Passion Point Record Label 


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© Eric Sheinkop 2016

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  • Eric Sheinkop

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