The Innovation and Continuous Improvement Role

  • Tim Baker


“Spotify” is an example of a company that spotted a gap in the market and exploited it through creative and innovative thinking. The subscription music service allows paying users to stream unlimited music on their computers and phones. Launched at a time when piracy was at a high level, and people were reluctant to pay a large amount to download music, the service addressed a clear new market, and offered individuals an affordable and revolutionary way to enjoy high quantities of music, without having to resort to illegal downloads.


Critical Thinking Continuous Improvement Customer Experience External Customer Role Description 
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Notes and References

  1. 4.
    T. B. Baker (2013) The End of the Performance Review: A New Approach to Appraising Employee Performance (London: Palgrave Macmillan).CrossRefGoogle Scholar

Copyright information

© Tim Baker 2016

Authors and Affiliations

  • Tim Baker
    • 1
  1. 1.WINNERS-at-WORK Pty LtdAustralia

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