Internet Technological Aspects of the Industry

  • Lall Ramrattan
  • Michael Szenberg


Books possess inherent characteristics that make them a natural product to buy and sell online. They are easy to ship, inexpensive to warehouse and inventory, easy to review and rate, can be test read, and can easily be searched. The Internet provides a widened audience with low-cost, 24-hour access to a diverse world of selections. The Internet is the battlefield at the conjunction of production, consumption, and distribution, and has become more and more competitive for book publishers. The Internet has made value chains more efficient, particularly in the area of digitized books, where digital information is available to intermediaries who produce books from the digital copies. Accounting records are kept of various sales transactions by region, creating a source of information economies.


Marginal Cost Wholesale Price Internet Technological Book Publishing Book Industry 


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Copyright information

© Lall Ramrattan and Michael Szenberg 2016

Authors and Affiliations

  • Lall Ramrattan
    • 1
  • Michael Szenberg
    • 2
  1. 1.University of CaliforniaUSA
  2. 2.Touro College and University SystemUSA

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