Distribution Aspects of the Industry
Distribution channels for books have evolved from small bookstores, to larger superstores, to the more impersonal Internet. Larger bookstores seem to have a dominant position in these activities through mergers and cooperations, yet this does not show up as high concentration for the industry. On the average, the concentration seems to be held in check from cooperation with smaller independent firms for the purpose of reaching customers in the suburbs or as independent suppliers on the Internet. Nevertheless, sales remain responsive to concentration, which in turn is responsive to mergers and an index of market power. Some modern distribution problems are also related to inventory management.
KeywordsMarket Power Distribution Channel Sales Growth Book Publishing Book Industry
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