The book industry has been marked by four distinct phases of technological advances: the Civil War period, World War I, World War II, and the modern period of high-tech development. Today, bookstores are dwindling and the Internet is the preferred marketplace for both buyers and sellers. Consumers are increasingly reading books in digitized form on electronic devices. Feedbacks in the old Structure, Conduct, and Performance paradigm have made predictions difficult in the industry. We apply methods of analysis that view industry players’ rivalry behavior in a gaming setting, taking a new perspective on price and nonprice competition that also encompasses bidding, advertising and R&D expenditures that have become important dimensions of the market order of the industry.
KeywordsBook Publishing Book Industry Advertising Outlay Print Book Border Group
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