The book industry has been marked by four distinct phases of technological advances: the Civil War period, World War I, World War II, and the modern period of high-tech development. Today, bookstores are dwindling and the Internet is the preferred marketplace for both buyers and sellers. Consumers are increasingly reading books in digitized form on electronic devices. Feedbacks in the old Structure, Conduct, and Performance paradigm have made predictions difficult in the industry. We apply methods of analysis that view industry players’ rivalry behavior in a gaming setting, taking a new perspective on price and nonprice competition that also encompasses bidding, advertising and R&D expenditures that have become important dimensions of the market order of the industry.


Book Publishing Book Industry Advertising Outlay Print Book Border Group 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Lall Ramrattan and Michael Szenberg 2016

Authors and Affiliations

  • Lall Ramrattan
    • 1
  • Michael Szenberg
    • 2
  1. 1.University of CaliforniaUSA
  2. 2.Touro College and University SystemUSA

Personalised recommendations