Abstract
Anyone who generalizes when answering the question of “who will win — pure plays or hybrids?” by answering either hybrids or pure plays is at worst misguided and at best uninformed.
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© 2016 Chris Outram
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Outram, C. (2016). Pure Plays Versus Hybrids — A Fight to the Finish?. In: Digital Stractics. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-137-57483-1_7
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DOI: https://doi.org/10.1007/978-1-137-57483-1_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-55869-8
Online ISBN: 978-1-137-57483-1
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