Hybrid Players — Waking up to the New Digital Reality!

  • Chris Outram


For hybrid players — conventional companies where there is increasingly an e-commerce/digital element — there is often an instinct to do as little as possible until a digital threat is truly evident. They worry primarily about the fact that moving online might involve the reduction of their more conventional/traditional activities. All too seldom do hybrids consider digital to be a big opportunity which could open up access to new sources of growth.


Business Model Consumer Behavior Digital World Rapid Response Team Traditional Business 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Chris Outram 2016

Authors and Affiliations

  • Chris Outram
    • 1
  1. 1.OC&CUK

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