Hybrid Players — Waking up to the New Digital Reality!
For hybrid players — conventional companies where there is increasingly an e-commerce/digital element — there is often an instinct to do as little as possible until a digital threat is truly evident. They worry primarily about the fact that moving online might involve the reduction of their more conventional/traditional activities. All too seldom do hybrids consider digital to be a big opportunity which could open up access to new sources of growth.
KeywordsBusiness Model Consumer Behavior Digital World Rapid Response Team Traditional Business
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