Abstract
In terms of industry development and competitive transformation, the Internet era has been an unprecedented period. The pace at which consumers have changed attitudes, new business models have been developed/introduced, and new competitors have risen (and in some cases fallen) is breathtaking.
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© 2016 Chris Outram
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Outram, C. (2016). Pure Plays and How They Change the World. In: Digital Stractics. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-137-57483-1_5
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DOI: https://doi.org/10.1007/978-1-137-57483-1_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-55869-8
Online ISBN: 978-1-137-57483-1
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