Abstract
Despite the extensive amount of research on decision-making in the context of international business, some elementary themes have been almost neglected. In particular, criticism concerning the assumption of rational decision-making has been growing and there has been an explicit call for studies that place the decision-makers under exhaustive scrutiny (Aharoni et al., 2011). Furthermore, some key elements of the decision-making process have been ignored. Although earlier examples of international business research (e.g. Aharoni, 1966) highlight the importance of uncertainty as well as the cognitive constraints of the decision-maker, the number of studies that focus on these themes is surprisingly low.
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© 2016 Mari Ketolainen, Niina Nummela and Igor Kalinic
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Ketolainen, M., Nummela, N., Kalinic, I. (2016). Affordable Loss in Entrepreneurial Internationalisation: A Focus on Finnish Biotechnology Firms. In: Tüselmann, H., Buzdugan, S., Cao, Q., Freund, D., Golesorkhi, S. (eds) Impact of International Business. The Academy of International Business. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-137-56946-2_6
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