Understanding Internationalisation through the Lens of Social Network Analysis

  • Yusuf Kurt
  • Mo Yamin
Part of the The Academy of International Business book series

Abstract

The notion of ‘networks’ has been applied by a growing number of researchers in different business and management sub-disciplines including organisational studies (Salancik, 1995; Uzzi, 1996; Zaheer and Bell, 2005; Kilduff and Brass, 2010; Tichy et al., 1979), knowledge management (Cross and Parker, 2004; Reagans and McEvily, 2003), innovation (Freeman, 1991; Ahuja, 2000; Dhanaraj and Parkhe, 20 06) and international business and marketing (Coviello and Munro, 1997, 1995; Ellis, 2000, 2011; Johanson and Vahlne, 2009; Zhou et al., 2007; Sharma and Blomstermo, 2003; Tikkanen, 1998; Mattsson, 1997; Johanson and Mattsson, 1985). However, while the notion of networks has beena potent idea in the social sciences (Borgatti et al., 2009), most application of the network concept has been criticised for being ‘merely descriptive’ (ibid.) and not going beyond loose metaphorical narratives.

Keywords

Marketing Assimilation Tate Metaphor Stam 

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© Yusuf Kurt and Mo Yamin 2016

Authors and Affiliations

  • Yusuf Kurt
  • Mo Yamin

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