Newspapers in the majority of developed countries have sustained considerable damage to their revenues, profits and paradigms over the past 20 years or more. It is easy to see the extent of the detrimental effect to both revenues and profits, but considerably more difficult to accurately assess the effect on the set of beliefs and assumptions which together make up an organisation’s paradigm. The paradigm anchors the cultural web of control systems, rituals, power structures (both formal and informal) and the myths which permeate the image an organisation has of itself.
KeywordsNews Item National Newspaper Complementary Product Customer Group Advertising Revenue
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