Abstract
Any examination of the strategic alternatives available to organisations within the media industry must first define the boundaries and characteristics of the firms which make up the industry and then seek to explain not only what qualifies them to be categorised within the industry, but also their degrees of differentiation. Following the work of Robert Pitkethly1 (see below), the market is represented by concentric rings: the outermost ring represents the common strategic environment for all businesses, the central ring the industry factors which affects the media industry and the innermost ring the media organisation under analysis.
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Notes
Pitkethly, R. (2003) The Oxford Handbook of Strategy. Oxford University Press.
Tonnies, F. (1887) Community and Civil Society. Cambridge University Press.
Pahl, R. (1985) The Division of Labour. Oxford: Basil Blackwell.
Pearce, J.A. and Robinson R.B. (1982) Strategic Management. Homewood.
Mintzberg, H. (1979) The Structuring of Organizations. Englewood Cliffs, NJ: Prentice Hall.
Porter, M.E. (1980) Competitive Advantage. New York: Free Press.
Author information
Authors and Affiliations
Copyright information
© 2016 John Hill
About this chapter
Cite this chapter
Hill, J. (2016). The Present State of Play. In: The British Newspaper Industry. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-137-56897-7_7
Download citation
DOI: https://doi.org/10.1007/978-1-137-56897-7_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-57444-5
Online ISBN: 978-1-137-56897-7
eBook Packages: Literature, Cultural and Media StudiesLiterature, Cultural and Media Studies (R0)