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The Present State of Play

  • John Hill

Abstract

Any examination of the strategic alternatives available to organisations within the media industry must first define the boundaries and characteristics of the firms which make up the industry and then seek to explain not only what qualifies them to be categorised within the industry, but also their degrees of differentiation. Following the work of Robert Pitkethly1 (see below), the market is represented by concentric rings: the outermost ring represents the common strategic environment for all businesses, the central ring the industry factors which affects the media industry and the innermost ring the media organisation under analysis.

Keywords

Media Company Media Industry Regional Newspaper National Newspaper Commercial Television 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 1.
    Pitkethly, R. (2003) The Oxford Handbook of Strategy. Oxford University Press.Google Scholar
  2. 2.
    Tonnies, F. (1887) Community and Civil Society. Cambridge University Press.Google Scholar
  3. 3.
    Pahl, R. (1985) The Division of Labour. Oxford: Basil Blackwell.Google Scholar
  4. 5.
    Pearce, J.A. and Robinson R.B. (1982) Strategic Management. Homewood.Google Scholar
  5. 7.
    Mintzberg, H. (1979) The Structuring of Organizations. Englewood Cliffs, NJ: Prentice Hall.Google Scholar
  6. 8.
    Porter, M.E. (1980) Competitive Advantage. New York: Free Press.Google Scholar

Copyright information

© John Hill 2016

Authors and Affiliations

  • John Hill
    • 1
  1. 1.UK

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