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Communities and Their Media

  • John Hill

Abstract

A member of the general public reading, listening to or viewing an avalanche of seemingly expert opinion could be forgiven for believing that the newspaper industry is on the brink of total collapse and that the rest of the media, with the exception of the Internet, is likely to follow. The evidence would seem to suggest that, while the readership of newspapers has clearly fallen, this smaller audience is likely to display a much higher degree of allegiance to their local newspaper, presumably because, for them, the newspaper is a journal of record of the community, not only archiving the events, threats and opportunities that have occurred, but also providing a voice for discussion and dissent.

Keywords

Income Elasticity Local Newspaper National Newspaper Evening Newspaper Circulation Area 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 1.
    Bauman, Z. and May, T. (2001) Thinking Sociologically. Oxford: Blackwell, p. 112.Google Scholar
  2. 2.
    Houthakker, J.H.S. and Taylor, L.D. (1970) Consumer Demand in the United States. Cambridge, MA: Harvard University Press.Google Scholar
  3. 3.
    Deaton, A. and Milibauer, J. (1980) Economics and Consumer Behaviour. Cambridge University Press.CrossRefGoogle Scholar

Copyright information

© John Hill 2016

Authors and Affiliations

  • John Hill
    • 1
  1. 1.UK

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