In the media industry, which is, in essence, about the delivery of news, it is often difficult to evaluate the claims made by, or on behalf of, competing media. Perhaps the most certain way to evaluate consumers’ preferences is to measure the effect of the introduction of the newer media upon the traditional organisations. Figure 20.1 below demonstrates the continuing dominance of television as a primary news source, with the growing importance of the Internet and applications on both computers and mobile devices now becoming evident.
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- 1.Chandler, A.D. (1962). Strategy and Structure. Boston, MA: MIT Press.Google Scholar
© John Hill 2016