Value Activities

  • John Hill


Many, if not most, authors tend to evaluate value activities from the organisation’s perspective rather than from the viewpoint of the consumer. It is the reader of a newspaper who perceives any value in the myriad actions of the newspaper’s staff in constructing each product. The newspaper’s evaluation of value is of no consequence in the creation of a publication which the readers consider valuable. In short, it only matters if it matters to the reader.


Local Medium Revenue Stream Strategic Asset Reliable Survey Newspaper Initiative 


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  1. 1.
    Maslow, A.H., (1943) ‘A Theory of Human Motivation’. Psychological Review, 50, 370–96.CrossRefGoogle Scholar

Copyright information

© John Hill 2016

Authors and Affiliations

  • John Hill
    • 1
  1. 1.UK

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