Many, if not most, authors tend to evaluate value activities from the organisation’s perspective rather than from the viewpoint of the consumer. It is the reader of a newspaper who perceives any value in the myriad actions of the newspaper’s staff in constructing each product. The newspaper’s evaluation of value is of no consequence in the creation of a publication which the readers consider valuable. In short, it only matters if it matters to the reader.
KeywordsLocal Medium Revenue Stream Strategic Asset Reliable Survey Newspaper Initiative
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