The demographic theory of resource partitioning is particularly useful in any analysis of local newspapers, although less so in the case of national press in the UK or in any country that has a handful of large-circulation newspapers located in the political and economic capital, and a comparatively larger number of daily and weekly newspapers, each centred on a discrete community. The major differentiator between the two categories is that the national newspapers are perceived to have a strong political bias, whereas the regional newspapers are regarded as essentially apolitical. Most newspapers have been in existence for a sufficient length of time to have become legitimated, or taken for granted, by the population they were established to serve. Resource partitioning is most likely to occur in well-established, mature industries, which accurately describes the media industry.
KeywordsLocal Newspaper Specialist Newspaper Media Industry Regional Newspaper Voice Over Internet Protocol
Unable to display preview. Download preview PDF.