Abstract
If the future of newspapers, and especially local newspapers, is to be niche marketing, which means one of small scale, then it is counter-productive to attempt to produce the printed productive on expensive-to-run machinery, particularly a press which was designed to produce long-run publications. A digital press is much slower than an off-set lithographic press and is much more controllable, mainly because of this lower speed.
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© 2016 John Hill
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Hill, J. (2016). Digital Printing. In: The British Newspaper Industry. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-137-56897-7_16
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DOI: https://doi.org/10.1007/978-1-137-56897-7_16
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-57444-5
Online ISBN: 978-1-137-56897-7
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