If the future of newspapers, and especially local newspapers, is to be niche marketing, which means one of small scale, then it is counter-productive to attempt to produce the printed productive on expensive-to-run machinery, particularly a press which was designed to produce long-run publications. A digital press is much slower than an off-set lithographic press and is much more controllable, mainly because of this lower speed.
KeywordsNews Story Newspaper Publisher Full Speed Printing Press Digital Press
Unable to display preview. Download preview PDF.