The Mechanisms of Local Media

  • John Hill


At first glance, all the major local media — newspapers, magazine, radio and television — appear to be (and to some degree are) significantly different. However, their internal structures and mechanisms for conveying information and entertainment to their audiences are remarkably similar. They must find, prepare and distribute their content in the most effective and efficient method possible. The most obvious points of difference are the amounts of content which they either make in-house or purchase from an outside supplier. In general, the print media of newspapers and magazines make much more than they buy, while for the broadcast media of radio and television, the position is reversed.


News Story Local Medium Production Department Print Medium News Item 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© John Hill 2016

Authors and Affiliations

  • John Hill
    • 1
  1. 1.UK

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