Those that require a top management decision.
Those that involve the allocation of substantial amounts of company resources (i.e. people, physical assets or money).
Those that are likely to have a significant impact on the long-term prosperity of the firm.
Those that are future-oriented.
Those that have multi-functional or multi-business consequences.
Those that necessitate the consideration of factors in the firm’s external environment.
KeywordsMarketing Expense Mist Exter
Unable to display preview. Download preview PDF.
- 1.Pearce, J.A. and Robinson R.B. (1982) Strategic Management. New York: McGraw-Hill.Google Scholar
- 2.Porter, M.E. (1985) Competitive Advantage. New York: Free Press.Google Scholar
- 3.Andrews, K.R. (1983) The Concept of Corporate Strategy. Homewood, IL: Richard D. Irwin.Google Scholar
- 4.Ansoff, H.I. (1965) Corporate Strategy. New York: McGraw-Hill.Google Scholar
- 5.Mintzberg, H. (1994) The Rise and Fall of Strategic Planning. New York: Free Press.Google Scholar
- 6.Miles, R.E. and Snow, C.C. (1978) Organisational Structure and Process. New York: McGraw-Hill.Google Scholar