Those that require a top management decision.
Those that involve the allocation of substantial amounts of company resources (i.e. people, physical assets or money).
Those that are likely to have a significant impact on the long-term prosperity of the firm.
Those that are future-oriented.
Those that have multi-functional or multi-business consequences.
Those that necessitate the consideration of factors in the firm’s external environment.
KeywordsRadio Station News Item Industry Supply Editorial Content Cost Leadership
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