Anticipating the Future

  • John Hill


Once the Second World War was over and economies began to return to something that approximated the norm, there was a period when the countries of Europe demanded more in the way of goods and services than manufacturers, who had been on a war footing, could provide quickly. There followed some golden years where manufacturers could sell everything they could make and long-range planning was not seen to be vital. It was not until the late 1950s and early 1960s that business forecasting began to be seen as a major component of business management and was taught in business schools.


Ecological Factor Family Unit Traditional Family Media Industry Scenario Planning 
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  1. 1.
    Makridakis, S. (1989), Long Range Planning. Oxford: Pergamon Press.Google Scholar
  2. 2.
    Kotler, P. (1977) ‘From Sales Obsession to Marketing Effectiveness’. Harvard Business Review, 55(6), 67–75.Google Scholar

Copyright information

© John Hill 2016

Authors and Affiliations

  • John Hill
    • 1
  1. 1.UK

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