This work has one main intention: to survey the present state of the British newspaper industry, particularly the regional sector. It also has two subsidiary aims: to analyse how this situation arose and what might be done to stabilise the future. While primarily intended as supplementary reading for business studies students intending to join the media industry, journalism students and media studies students, it would also be useful for print executives wishing to make the transition to general management.
KeywordsLocal Medium Media Industry Strategic Grouping Regional Sector National Newspaper
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