A Revolution in Urban Lifestyle: Mad Men’s Narrative Revisited as a Social Lab

  • Lourdes Flamarique


In the large modern cities of the 1950s and 1960s — where much of the population worked in sectors associated with marketing, consumerism and finance — we can find the clearest examples of the changes in lifestyles, in codes of conduct and in the models of masculinity and femininity, as well as in the emotional regimes and its failures. These changes draw an unsurpassable horizon for the current generation.


Social Recognition Urban Society Social Revolution Creative Writer Emotional Empathy 
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© Lourdes Flamarique 2016

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  • Lourdes Flamarique

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