Abstract
In Chapter 1 we focused on the evolution of Homo sapiens. In this chapter we focus on the individual, that is Homo economicus, an imaginary, “rational”, individual with a long history.
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Further reading
Cuthill, I.C. and Houston, A.I. (1997) Managing time and energy. In Krebs, J.R. and Davies, N.B. (eds) Behavioural Ecology, 4th edn. Blackwell, Oxford.
Heinrich, B. (1979) Bumblebee Economics. Harvard University Press, Cambridge, MA.
Kacelnik, A. (2006) Meanings of rationality. In Hurley, S. and Nudds, M. (eds) Rational Animals. Oxford University Press, Oxford.
McFarland, D. (1989) Economic Altruism. In Problems of Animal Behaviour, pp. 59–80. Longman, London and Wiley, New York.
McFarland, D.J. and Houston, A.I. (1981) Quantitative Ethology: The State Space Approach. Pitman, London.
Stephens, D.W. and Krebs, J.R. (1986) Foraging Theory. Princeton University Press, Princeton, NJ.
Essential reading (for the modelling problem)
Simpson, S.J. and Raubenheimer, D. (2007) A multi-level analysis of feeding behaviour. The geometry of nutrition. Proc. R. Soc. Lond. B. Biol. Sci., 62A, 707–713.
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© 2016 David McFarland
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McFarland, D. (2016). The Economic Behaviour of the Individual. In: The Biological Bases of Economic Behaviour. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-137-56806-9_2
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DOI: https://doi.org/10.1007/978-1-137-56806-9_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-137-56808-3
Online ISBN: 978-1-137-56806-9
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