Selling Weddings and Producing Brides: Mediated Portrayals of That ‘Perfect Day’

  • Melissa Ames
  • Sarah Burcon


On 27 September 2014 actor George Clooney married British attorney Amal Alamuddin in a much publicized wedding. A quick Web search will yield thousands of videos, articles, and pictures of the event, which took place in the beautiful and romantic city of Venice. The bride wore an Oscar de la Renta gown of ivory tulle appliquéd with 14 yards of Chantilly lace, the bodice hand-embroidered with beading and crystals. De la Renta commented that ‘It’s the most important dress in the life of a woman. Any girl from any walk of life dreams of that special dress, and I try to make that dream a reality for her.’1 The moments leading up to the nuptials of the Clooneys were eagerly viewed by the general public as well as the guests of the couple, which highlights the spectaclelike nature of weddings. As de la Renta pointed out, this is a day every woman has dreamed of, and the wedding — the dress, the ceremony, and the spectacle — makes this dream a reality.


Television Show Reality Television Female Viewer Single Girl White Wedding 
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Copyright information

© Melissa Ames and Sarah Burcon 2016

Authors and Affiliations

  • Melissa Ames
    • 1
  • Sarah Burcon
    • 2
  1. 1.Eastern Illinois UniversityUSA
  2. 2.University of MichiganUSA

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