It was the introduction of the iPad in 2010 that made the tablet an important new consumer device and now 10 inch and smaller 7 inch tablets are very popular, though the sales of tablets peaked in 2014. An article by Steven Levy suggests that the tablet represents an important rethinking of how people use computers—clicking on icons rather than on programs—and is designed for media consumption, reading, and gaming. Microsoft introduced a tablet in 2002 but it used a computer’s operating system that was large and expensive. A fanciful analysis of tablets as they relate to myths is offered and the popularity of tablets is connected to certain imperatives in the collective consumer unconscious. The tablet is an important example of a product that people didn’t know they wanted until they could get them.


Tablet Computer Large Screen Electronic Imperative Virtual Keyboard Consumer Device 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Arthur Asa Berger 2015

Authors and Affiliations

  • Arthur Asa Berger
    • 1
  1. 1.San Francisco State UniversityUSA

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