This chapter discusses television, the “medium we love to hate.” It provides information on different kinds of television sets and what they cost. It discusses the important role narratives play in television programs and focuses on the Olympics and the role of sports in capturing the kind of audiences companies that advertise on television want—males between 18 and 49. It also provides data on the amount of time people in different racial and ethnic groups spend watching television, the amount of violence found in television and the number of commercials to which an average American child is exposed. Finally it discusses new challenges to television and the matter of whether the television set has become an anachronism.


Television Show Broadcast Television Television Commercial Football Game Digital Video Recorder 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Arthur Asa Berger 2015

Authors and Affiliations

  • Arthur Asa Berger
    • 1
  1. 1.San Francisco State UniversityUSA

Personalised recommendations