Television: Everyone’s Watching
This chapter discusses television, the “medium we love to hate.” It provides information on different kinds of television sets and what they cost. It discusses the important role narratives play in television programs and focuses on the Olympics and the role of sports in capturing the kind of audiences companies that advertise on television want—males between 18 and 49. It also provides data on the amount of time people in different racial and ethnic groups spend watching television, the amount of violence found in television and the number of commercials to which an average American child is exposed. Finally it discusses new challenges to television and the matter of whether the television set has become an anachronism.
KeywordsTelevision Show Broadcast Television Television Commercial Football Game Digital Video Recorder
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