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Abstract

This book has been a wild adventure for me because when I set out to write it I didn’t know what I would find. I suspected that our digital devices had interesting secrets to reveal to me but I wasn’t sure what I’d discover or whether I could even find enough material to write a book. When I analyze a text, like an advertisement, or interpret the meaning of an object, like a camera, I use certain techniques I have mastered—such as semiotics, psychoanalytic theory, and Marxist ideological theory, and I am often surprised by what they yield. Some scholars, not sympathetic to qualitative analysis and the kind of writing I do, might suggest that Gizmos is mostly fantasy and that I use quotations from scholars to suggest that I am serious. That is, what I “find” in the gizmos I analyze is in my mind and not in the Gizmos. Once, when I was lecturing on Americana culture and society and giving a reading from my book Bloom’s Morning in Vietnam, someone in the audience asked me if the book was a novel—so I may be writing fiction in this book without realizing it.

Keywords

Graduate Student Social Medium Medium Study Material Culture American Study 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Arthur Asa Berger 2015

Authors and Affiliations

  • Arthur Asa Berger
    • 1
  1. 1.San Francisco State UniversityUSA

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