• Hubert Gatignon
  • David Gotteland
  • Christophe Haon


Innovate or die. No one today would disagree that firms that are seeking growth cannot realize that growth without creating new products or services; in short, they must innovate. Indeed, political economists and especially developmental economists do not question the role of innovation in the creation of wealth in both developing and industrialized economies.


Global Position System Innovation Process Market Orientation Service Innovation Innovation Strategy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Hubert Gatignon, David Gotteland and Christophe Haon 2016

Authors and Affiliations

  • Hubert Gatignon
    • 1
  • David Gotteland
    • 2
  • Christophe Haon
    • 2
  1. 1.INSEADSorbonne UniversitésFrance
  2. 2.Grenoble Ecole de ManagementFrance

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