Selecting the Right Sourcing Business Model For Your Situation

  • Bonnie Keith
  • Kate Vitasek
  • Karl Manrodt
  • Jeanne Kling


In chapters 4 to 7, we profiled seven distinct Sourcing Business Models. Which one is right for your situation? The answer is: “It depends.” You don’t need a sophisticated relationship to source paper clips. A straightforward transactional deal works just fine. Likewise, as Adrian Gonzalez points out in chapter 5, an organization shouldn’t rely on an electronic auction to find a third-party logistics service provider to provide $100 million of logistics support.


Business Model Economic Model None None Relationship Model Bank Branch 
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    Kate Vitasek, Karl Manrodt, and Jeanne Kling, Vested: How P&G, McDonald’s, and Microsoft Are Redefining Winning in Business Relationships (New York: Palgrave Macmillan, 2012).Google Scholar
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    Kate Vitasek, Mike Ledyard, and Karl Manrodt; Vested Outsourcing: Five Rules That Will Transform Outsourcing, 2nd ed. (New York: Palgrave Macmillan, 2013).CrossRefGoogle Scholar

Copyright information

© Bonnie Keith, Kate Vitasek, Karl Manrodt, and Jeanne Kling 2016

Authors and Affiliations

  • Bonnie Keith
  • Kate Vitasek
  • Karl Manrodt
  • Jeanne Kling

There are no affiliations available

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