The metaphor of dwarfs standing on the shoulders of giants expresses the meaning of discovering truth by building on previous discoveries. Although it is originally attributed to Bernard of Chartres in the twelfth century, Isaac Newton popularized the concept in 1676.
KeywordsBusiness Model Collaborative Relationship Relational Contracting Twelfth Century Business Requirement
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- 1.The original concept of Sourcing Business Models stems from collaborators Kate Vitasek, Karl Manrodt, and Mike Ledyard as part of their research on Vested outsourcing. Kate Vitasek, Jacqui Archer, Jeanette Nyden, and Katherine Kawamoto expanded the concept in The Vested Outsourcing Manual: The Guidebook for Creating Successful Business and Outsourcing Agreements (New York: Palgrave Macmillan, 2011).Google Scholar
- 3.Jeanne Kling is a UT research associate who has cowritten multiple Vested case studies. She is also a coauthor, with Kate Vitasek and Karl Manrodt, of the book Vested: How P&G, McDonald’s, and Microsoft Are Redefining Winning in Business Relationship (New York: Palgrave Macmillan, 2012).Google Scholar